New World / BCG2
Say Bags Not to Plastic Bags

  • - Advertising
  • - Copywriting
  • - Digital
  • - InStore

An initiative from BCG2, partnered with New World and Z Energy, Bags Not was a campaign dedicated to eradicating the single use plastic bags that pollute our waterways. I came in freelance to work on the campaign, writing much of the long-form copy and headlining ahead of launch and working with an Art Director on social posts and in-store.

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