Navara Blackout Campaign
This was part of a campaign I worked on for Miles Group, New Zealand's largest car dealership network, and Nissan New Zealand whilst working at Strategy Design and Advertising in Christchurch. Covering print, radio and outdoor the campaign helped launch a limited addition Nissan Navara, exclusive to the South Island.
We wanted to create the look of a major international campaign but didn't have much budget, so we scouted a local location (an old steel works just outside of Christchurch) and booked a photographer we knew could do the goods. During the shoot I had the Art Director drive through the shot behind the subject to create the dust effect, as if the car had just skidded to a halt. The campaign was a roaring success which made the car the most sought after vehicle at the dealership.
Credit Anthony Turnham for the photography.