Dognapper Campaign

  • - TVC
  • - Finance
  • - Advertising
  • - Copywriting
  • - Motion
  • - Ideation

We needed to come up with an idea that communicated the benefits of Moola's payday loan offerings - the problem was, what could you possibly need a few hundred dollars for so urgently...

I think the idea originally started as somebody's friend being kidnapped and eventually made it's way back to being somebody's dog being kidnapped. It ran alongside another campaign featuring a Korean dictator powering up his death ray, but that's another story. The campaign included TV, radio and digital.